Wednesday, April 20, 2016

Perquisites for Successful Mass Communication

Perquisites for Successful Mass Communication : Mass Communication is the process of sending message to a large number of people at a time by using some media. The essential elements or prerequisites of successful mass communication are given below :

1. Proper planning

2. Identify the objective 

3. Identify the audience

4. Selecting of appropriate media

5. Selecting appropriate message

6. Completeness of message Using simple and easy language 

7. Consistency

8. Getting the feedback