Wednesday, April 20, 2016

Importance of Mass Communication

Importance of Mass Communication : Mass communication is the process of sending message to a large number of people at a time by using some media. The importance of mass communication in modern business is inevitable. The roleof mass communication in business is discussed Below : 

1. Introduction of business

2. Promotion of product

3. Equilibrium in demand and supply

4. Facing competition

5. Expansion of business

6. Market survey

7. Public relation

8. Arranging meeting