Importance of Mass Communication : Mass communication is the process of sending message to a large number of people at a time by using some media. The importance of mass communication in modern business is inevitable. The roleof mass communication in business is discussed Below :
1. Introduction of business
2. Promotion of product
3. Equilibrium in demand and supply
4. Facing competition
5. Expansion of business
6. Market survey
7. Public relation
8. Arranging meeting
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