Wednesday, April 20, 2016

Definition of Informal Communication or Grapevine

 Informal Communication or Grapevine  : When communication is done without maintaining the formalities prescribed by the organization, it is called information communication. It is known as grapevine that takes place when the people of an organization discuss informally.

According to Bovee and Others "Grapevine is an informal interpersonal channel of information nor officially sanctioned by the organization". 

According to R.W.Griffin "The grapevine is an informal communication network that can permeate an organization".